One of the main goals of Life4me+ — is to prevent new cases of HIV and other STIs, hepatitis C and tuberculosis.

The app helps to establish anonym communication between physicians and HIV-positive people. It allows you to conveniently organize your medication intake timetable and set concealed and personalized reminders.

Hornet's New Ad Aiming to LGBTQ People Living With HIV Promotes Inclusive Dating - picture 1

Hornet's New Ad Aiming to LGBTQ People Living With HIV Promotes Inclusive Dating

14 July 2017 16:02 contact@life4me.plus

Check this Hornet’s new beautiful ad, written by a guy living with HIV, about how dating between HIV-negative and HIV-positive persons could be in the modern world.

The video, which is part of the “Making Connections” series, is entitled “Making Connections That Can Change The World” and features two HIV-positive actors having a conversation on the app. One is addressed by the other with the mild phrase, “Poz here too” and that starts an online chat about dating, disclosure, and life with HIV. It’s one of the first times HIV has been integrated into marketing as a part of the everyday lives of gay men, as opposed to the primary focus of marketing. It is a groundbreaking step toward shifting the narrative of what it means to live with HIV today.

Watch this ad on Youtube.

HIV-positive men regularly report experiencing stigmatizing messages on various dating apps and often being stigmatized in real life. Hornet marketing video shows an example of some of the advantages of HIV-positive men making heartwarming connections and stay free from stigma and discrimination.


Latest News

Sales started (PRODUCT) RED smartphones iPhone 8 and iPhone 8 Plus

Today on the official portal of Apple will begin selling a special line (PRODUCT) RED smartphones iPhone 8 and iPhone 8 Plus. The red color of the product used by the brand means that part of the proceeds from its sale will be channeled to the Global Fund to Fight AIDS, ...

9 April 10:11

Organ donation between HIV-positive people is gradually becoming more common

At the clinic of Duke University in North Caroline, USA, the first liver transplant from an HIV-positive donor was performed to a recipient with the same HIV status. This was the first such operation in southeast USA.

5 April 19:31

Phase I of HIV vaccine trial begins

This month Phase I of a clinical trial begins to test the safety of vaccine that can prevent HIV infection. The trial will take place on four different sites in the United States. During the research, the ability of the vaccine to mount an immune response against HIV will ...

4 April 07:14

Hornet is a leader in HIV prevention messaging amongst social networks for gay and bisexual men

This week, the global social network for gay and bisexual men, Hornet, issued a statement that it was one of the first, six years ago, to introduce the promotion of HIV testing amongst its users - "Know Your Status". Since this time, there have been 50 million interactions ...

3 April 07:01