Hornet's New Ad Aiming to LGBTQ People Living With HIV Promotes Inclusive Dating
14 July 2017 16:02
Check this Hornet’s new beautiful ad, written by a guy living with HIV, about how dating between HIV-negative and HIV-positive persons could be in the modern world.
The video, which is part of the “Making Connections” series, is entitled “Making Connections That Can Change The World” and features two HIV-positive actors having a conversation on the app. One is addressed by the other with the mild phrase, “Poz here too” and that starts an online chat about dating, disclosure, and life with HIV. It’s one of the first times HIV has been integrated into marketing as a part of the everyday lives of gay men, as opposed to the primary focus of marketing. It is a groundbreaking step toward shifting the narrative of what it means to live with HIV today.
Watch this ad on Youtube.
HIV-positive men regularly report experiencing stigmatizing messages on various dating apps and often being stigmatized in real life. Hornet marketing video shows an example of some of the advantages of HIV-positive men making heartwarming connections and stay free from stigma and discrimination.