Eines der Hauptziele von Life4me+ — ist neue Fälle von HIV und anderen STIs, Hepatitis C und Tuberkulose zu verhindern.

Die App hilft, eine Kommunikation zwischen Ärzten und HIV-positiven Menschen aufzubauen. Die App erlaubt Ihnen, einen Zeitplan für Ihre Medikamenteneinnahme bequem zu organisieren – dies geschieht über eine für Dritte nicht nachvollziehbare und personalisierte Erinnerung.

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14 Juli 2017, 16:02
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Hornet's New Ad Aiming to LGBTQ People Living With HIV Promotes Inclusive Dating

Hornet's New Ad Aiming to LGBTQ People Living With HIV Promotes Inclusive Dating - Bild 1

Check this Hornet’s new beautiful ad, written by a guy living with HIV, about how dating between HIV-negative and HIV-positive persons could be in the modern world.

The video, which is part of the “Making Connections” series, is entitled “Making Connections That Can Change The World” and features two HIV-positive actors having a conversation on the app. One is addressed by the other with the mild phrase, “Poz here too” and that starts an online chat about dating, disclosure, and life with HIV. It’s one of the first times HIV has been integrated into marketing as a part of the everyday lives of gay men, as opposed to the primary focus of marketing. It is a groundbreaking step toward shifting the narrative of what it means to live with HIV today.

Watch this ad on Youtube.

HIV-positive men regularly report experiencing stigmatizing messages on various dating apps and often being stigmatized in real life. Hornet marketing video shows an example of some of the advantages of HIV-positive men making heartwarming connections and stay free from stigma and discrimination.