New Do It London Campaign Starts in the UK Capital
“There are many ways to prevent HIV”, declares new Do It London campaign. It advises the use of condoms, regular testing, preventative drugs (Pre-Exposure Prophylaxis, or PrEP) and becoming 'undetectable' by taking ARV as ways of averting the spread of the virus.
It will run until early 2018.
Do It London was launched two years ago, with five campaigns in that short period to date. Evaluation found that more than 68 per cent of people who had seen the campaign reported it had positively influenced their behaviour towards HIV testing, while 66 per cent felt it had influenced their sexual behaviour so that they were more likely to practise safe sex.
The campaign launched just weeks before the startof a new NHS PrEP trial which will make the preventative drugs (taken by HIV-negative people to protect against the virus) available to groups considered at high risk of HIV, such as men who have sex with men, at no cost from sexual health clinics.
The London HIV Prevention Programme is a London-wide sexual health promotion initiative. It aims to increase HIV testing and promote prevention choices to Londoners. The programme is funded by 31 London boroughs and managed on their behalf by Lambeth Council.