'Do It London' HIV Prevention Program: Covers All Bases and Do Not Judge Anyone
By the end of 2013, Londoners accounted for over one-third of those with new HIV diagnoses in the UK. The London HIV Prevention Programme (LHPP) was established in 2013 by the London directors of public health, following a London-wide needs assessment.
A £1.3 million 2 year contract has developed an entirely new campaigning tool on sexual health for London: Do It London. Since its launch in summer 2015, this has delivered four major multimedia campaigns across the capital, focusing on the promotion of testing and safer sex through condom use or PrEP.
“LHPP was a totemic programme for bringing the directors of public health together and a good example of PHE nationally bringing expertise to the table and working with us,” - Julie Billett, HIV Prevention Lead, Association of Directors of Public Health (ADPH) London said.